JOHANNESBURG, (CAJ News)– THE sponsorship agreement between MTN and the South African senior men’s rugby team, the Springboks, ends after eight successful years.
The Springboks are the reigning Rugby World Cup champions, having won the trophy a record four times, two of those – in 2019 and 2023 – under the MTN sponsorship.
“This has been the most awe-inspiring and rewarding partnership for MTN after coming in as lead sponsors during a more difficult period for rugby in 2017 after the Boks had not fared as well after last winning the World Cup in 2007,” said MTN SA CEO, Charles Molapisi.
“For us, it was about more than branding; it was about redefining transformation by returning rugby to the people and fostering the spirit of Ubuntu. We demonstrated leadership and commitment to SA sport and could not be happier with the results.”
Mark Alexander, President of SA Rugby, expressed gratitude to MTN.
The Springboks have twice visited MTN’s offices as newly crowned world champions, marking the pinnacle moments in the partnership.
“MTN has supported us every step of the way—not only in our efforts to win rugby matches and bring joy to the country but also in showcasing the power of South Africa’s diversity when we stand united,” Alexander said.
As part of its renewed brand positioning, MTN says it is evolving its sponsorship strategy to explore new opportunities that will drive progress for even more sportsmen and women around the country.
MTN will continue to invest in football through its MTN8 sponsorship.
by AKANI CHAUKE
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