Grow Hope hands over R30,000 cheque to Soil for Life


Cape Town, 11 June 2023 – Amidst the ongoing challenges faced by South Africa, Grow Hope, a nation-building initiative, takes a significant step forward by handing over its first cheque of R30,000 to Soil for Life, a non-profit organization (NPO) dedicated to training local community gardeners in Cape Town. The cheque was received by Cindy Buské, the CEO of Soil for Life, during a heartfelt ceremony held at their premises.

Cheque handover at Soil For Life with the winning home agri growers

Rampant food insecurity is among the many social and economic issues in South Africa that has shaken our collective optimism. However, against what seems like a pervasive backdrop of negativity, a group of purpose-driven pioneers emerged, determined to make a positive contribution to the country through Grow Hope.

Entrepreneur Tom Fels, along with several collaborators, founded the initiative as a shared-value platform that harnesses the power of creativity to uplift national sentiment. Grow Hope unites artists and brand sponsors to seed city artworks with messages of hope and togetherness, displayed on large-scale billboards as part of a synchronized outdoor media campaign. These artworks, once their purpose is fulfilled, are recycled into vegetable grow-bags by Growbag Upcycled, a social enterprise. The recent commitment to Soil for Life saw over 180 of these bags being donated to trainee community gardeners, along with a financial contribution for the non-profit to expand their work.

With the support of its partner, Tractor Outdoor, Grow Hope has gained access to a national network of billboard sites, enabling the Hope billboards to already reach over 1 million South Africans. The colourful and inspiring artworks displayed daily serve as a beacon of motivation in an otherwise gloomy outlook. Corporate partners have recognized the necessity and timing of this initiative, as it activates the for-good ecosystem, fostering a sense of corporate citizenship and empowering citizens to play an active role in building a brighter future. Tom Fels is eager to expand the growing network of nation-building brands, ensuring sustainability and fuelling of this impactful movement.

Simon Wall (Tractor Outdoor), Manuela Wall (Growbag Upcycled), Cindy Buské (Soil For Life), Tom Fels, (Animarem Consulting)

Tennessee Barber, an optimistic young Creative Ambassador for Grow Hope, describes hope as “colourful and alive with possibility.” Her sentiments are echoed by fellow design contributor Jesse Yende, founder of NPO “The South Africanist” and a creative activist for positive community impact. By disrupting the monotony of everyday life with flashes of hope and unity that elicit a response, Grow Hope aims to inspire people to take ownership of their role in building a better South Africa.

For further information about Grow Hope and partnership inquiries, please visit

About Grow Hope:

Dissolving despair and harnessing hope, Grow Hope is a nation-building movement that leverages the power of creativity to transform public sentiment while supporting sustainable impact in local communities. By uniting artists, brands, and NGOs, Grow Hope aims to rebuild South Africa by spreading messages of hope and unity through art and recycled materials.

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