How to pitch your story via email

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For new journalists, pitching your story via email can be a daunting task. However, it’s an important skill to master if you want to get your work published in the media. Here are some tips on how to approach media with articles you have written.

  1. Do your research Before pitching your story, take the time to research the media outlet you want to approach. Look at their website, read some of their recent articles, and get a sense of their style and tone. This will help you tailor your pitch to their specific audience.
  2. Know your audience In addition to researching the media outlet, it’s important to know your target audience. Who are you writing for? What are their interests and concerns? Tailor your pitch to the audience you want to reach, and make sure your story is relevant and engaging to them.
  3. Craft a compelling subject line Your subject line is the first thing the editor or journalist will see when they receive your email, so it’s important to make it count. Craft a clear, concise subject line that sums up the essence of your story and piques their interest.
  4. Keep it brief Editors and journalists are busy people, so it’s important to keep your pitch brief and to the point. Your email should include a brief introduction, a summary of your story idea, and any relevant details or credentials. Keep it to a maximum of 2-3 short paragraphs.
  5. Be professional When pitching your story, it’s important to present yourself as a professional journalist. Use proper grammar and spelling, and avoid slang or informal language. Also, make sure to include your contact information and any relevant links or attachments.
  6. Follow up If you don’t hear back from the editor or journalist after a few days, it’s okay to follow up with a polite email. Don’t be pushy or demanding, but simply remind them of your pitch and ask if they had a chance to review it.

In conclusion, pitching your story via email can be a nerve-wracking experience for new journalists, but it’s an important part of getting your work published. By doing your research, knowing your audience, crafting a compelling subject line, keeping it brief, being professional, and following up, you can increase your chances of getting your story noticed and published in the media

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