World Social Media Day 2023, South Africa: A Double-Edged Sword Shaping Our Tomorrow


On the 30th of June, World Social Media Day marks the revolutionary innovation that has fundamentally altered human interaction. Social media platforms have transformed our existence, enabling global connectivity, fostering innovation, and amplifying voices that were once unheard.

From an individual’s perspective, social media has notably eased communication, making it possible for us to maintain relationships across vast distances. Businesses have also greatly benefited, utilising these platforms for marketing, customer engagement, and brand recognition. Activism has found a new dwelling online, with social media serving as a formidable tool for social change, highlighting issues and coordinating action on an unprecedented scale. It has become an infinite source of knowledge, allowing us to learn, share, and collaborate without geographical constraints2.

However, like any powerful tool, social media can be misused. The proliferation of misinformation and ‘fake news’ can have dangerous societal implications. We’ve observed instances where social media was manipulated to skew election outcomes, and its potential to influence individual belief systems is undeniable. The boundary between private and public life is blurring, with increasing concerns about privacy and data security.

Teenagers, a group particularly vulnerable to the negative impacts of social media, face unique challenges. Numerous studies highlight potential links between excessive social media use and mental health issues, such as anxiety, depression, and body dysmorphia. The digital realm can also provide a platform for cyberbullying, and in some cases, a hunting ground for predators. The attention span of adolescents is under siege, with constant digital distractions compromising their focus.

world social media day

Dean McCoubrey, Founder of MySociaLife, weighs in, “We’ve been dazzled by the power of social media, becoming voracious consumers of TikTok, Instagram, and Twitter. But while we scroll and swipe, are we fully aware of the invisible power this automated consumption holds over our lives?”

He continues, “Without proper guidance and education, this consumption can have detrimental effects. Our youths are growing up with social media deeply entwined in their lives, but are they equipped with the tools to navigate its challenges? It’s essential that we mentor them to use ‘social for good’, to distinguish between reality and digital illusion, to use these platforms constructively and guard against their pitfalls.”

The year 2030 may seem distant, but it is the adolescents of today who will shape it. If we fail to engage with them actively, teaching them to harness technology and media responsibly, we might find ourselves confronting formidable challenges. Whether it’s tackling political deceit, combating climate misinformation, confronting cyber-criminality, or advocating for privacy, the next generation needs to be at the forefront.

In concluding, McCoubrey asserts, “The digital realm is not going away, and it’s integral that we use it to further our potential. If guided well, the social media platforms we love can be a powerful tool in our arsenal to make a positive impact. But let us not forget, it could be a reverse gear in our society, if we ignore the perils it presents.”

Social media, the double-edged sword of the digital age, holds immense power. It’s our responsibility to wield it wisely, for the stakes are high, and the next generation will inherit the consequences of our actions today.

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